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Psychologist research suggests that about 90% of our emotional behaviour comes from just 7 inner drives or ‘desires’. Each of the following 7 desires is a caricature only and all of us are a blend of several, typically dominant in two or three of them.
So, which ones are you? Click HERE to find out.

NORMAL - Desire for social approval
• Wants to be orderly and tidy
• Appears unemotional
• Follows rules
• Systematic and logical
• Mature and self controlled

HUSTLER – Desire for material success
• Proud of possessions
• Thinks about money
• Commercially aware
• Hard headed and realistic
• Very image conscious
• Risk-taker

MOVER – Desire to communicate
• Active and dynamic
• Friendly and cheerful
• Distractable
• Starts lots, finishes little!
• Emotional ups and downs

DOUBLE-CHECKER – Desire for security
• Compassionate
• Concerned about everything
• Sees future problems
• Finds decisions hard
• Keeps everything!

ARTIST – Desire to create
• Sensitive and shy
• Lots of ideas
• Avoids confrontation
• Good visual imagination
• Wants to be different

POLITICIAN – Desire to win
• Competitive
• Wants to lead
• Power orientated
• Opinionated and assertive
• Defends fixed ideas well

ENGINEER – Desire to complete projects
• Detailed – takes notes
• Planner
• Enthusiasm for one project
• Impatient under pressure
• Hands-on operator

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